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Boston Pizza Promotes Mike Cordoba to CEO and Mark Pacinda to President

January 06, 2004

For Immediate Release                                                                           Toronto Stock Exchange: BPF.UN

Boston Pizza Promotes Mike Cordoba to CEO and Mark Pacinda to President

(VANCOUVER, BC) -- Chairman and Owners of Boston Pizza International Inc. (BPI), Jim Treliving and George Melville today announced the promotion of Mike Cordoba to Chief Executive Officer and Mark Pacinda to President of Boston Pizza International Inc.

Throughout his 10-year career with Boston Pizza International Inc. Cordoba has held various senior management positions.  For the past three years, he was the President and COO.  Prior to that, he was Executive VP and Vice President of Finance.

In his new role as CEO, Cordoba will guide the strategic direction of BPI and oversee the organization’s overall business activities.  Cordoba will also continue as a Director of BP GP Inc. the Managing General Partner of the Boston Pizza Royalties Income Fund.

Pacinda has been with Boston Pizza International Inc. for the past six years as the Executive VP, Eastern Canada.  Before joining Boston Pizza, Pacinda was the VP and General Manager for Arby’s Canada, and prior to this held various senior management positions with Pepsi Co, Inc.  Reporting to the CEO in his new role of President, Pacinda will oversee the day-to-day operations, marketing, and business development of the Company.

“Mark Pacinda has many years of foodservice experience and will be well suited to his new role,” says Cordoba.  “The success of our Company has always been our great people.  By putting the right people in the right positions, we have continually been able to provide industry-leading results.”

Jim Treliving and George Melville will continue to be active in the strategic development of BPI through their positions on the Board of Directors.

Boston Pizza International Inc. has 178 restaurants in Canada, with 2003 sales in excess of $350 million. The Company has been designated as one of Canada’s 50 Best Managed Companies for the past nine years, as determined by Deloitte & Touche, CIBC Commercial Banking and The National Post.  Boston Pizza International Inc. is headquartered in Richmond, B.C., and has a regional office in Mississauga, Ontario to support its expansion.  For more information visit

Media Inquiries:
Rob Groom 604.303.2193
Bryce Matheson and Peter Walton
Pacific PR Strategies, Public Relations for BPI Inc. 


Boston Pizza Royalties Income Fund
Jordan Holm - Vice President of Investor Relations
Tel: 604-303-6083

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