Boston Pizza International believes that the success of the Boston Pizza concept, and the strong historical increases in same restaurant and system revenues, is driven by the following factors:
- Family-friendly restaurant and sports bar targets two distinct customer demographics
- Well-positioned in mid-scale casual dining
- Broad, diversified menu for any dining occasion
- Multiple day parts plus take-out and delivery
- National purchasing power to reduce input costs
- Marketing co-op funded by franchisees
- Single brand focus
- Strong franchisee network
- A low average cheque relative to many other casual dining concepts
- An ability to continuously update the concept
- An award-winning national marketing program
- A large number of franchisees, giving Boston Pizza efficient purchasing and low unit cost overhead
- Sophisticated digital marketing programs and online ordering