Boston Pizza International believes that the success of the Boston Pizza concept, and the strong historical increases in same restaurant and system revenues, is driven by the following factors:

  • Family-friendly restaurant and sports bar targets two distinct customer demographics
  • Well-positioned in mid-scale casual dining
  • Broad, diversified menu for any dining occasion
  • Multiple day parts plus take-out and delivery
  • National purchasing power to reduce input costs
  • Marketing co-op funded by franchisees
  • Single brand focus
  • Strong franchisee network
  • A low average cheque relative to many other casual dining concepts
  • An ability to continuously update the concept
  • An award-winning national marketing program
  • A large number of franchisees, giving Boston Pizza efficient purchasing and low unit cost overhead
  • Sophisticated digital marketing programs and online ordering